Most perceptive panelist to so far? Nihal Arthanayake, Radio 1 DJ and the only non-suit on the panel. "I used to be a specialist, now I'm a filter," he says.

Turns out David Brain of Edelman, who I thought maybe I should boo, is also very perceptive. Interesting comments on how blogging is changing the relationship between organisations and their audiences. But I think he just said "I'm one of the three most powerful people in the world," which can't be right. Will check later.

There's someone sitting behind me who's yawning really loudly.

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