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At last - a blogging business model

For those of you who - like me - have been thinking what business model might support a blogging journalist, Ben Hammersley has the answer, or an answer.

The Press Gazette reported his comments at the Guardian's Changing Media Summit:

"With the tiny startup costs for a web site these days, it would be easier for a one-man operation to make a profit online than a 20-man operation, Hammersley said. 'You can give away your content for free and make your money selling t-shirts,' he suggested."
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Ahhhh, so it's t-shirts! Now I get it.

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About


  • Neil Baker is a writer and freelance journalist. He lives in the leafy countryside near London, England. He writes mostly about business, management, technology, law and society. His work appears in magazines around the world, and he is available for corporate hire. When not writing, Neil runs marathons. He has the fittest dog in the area.

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